Define Your Goals and Metrics Start by identifying what success looks like for your campaign. Are you aiming for more engagement, leads, or sales? Once your goals are set, choose the right metrics. For awareness, focus on open rates. For conversions, monitor click-through rates and revenue. If you’re working on retention, look at unsubscribe and […]
Category: Email Campaigns
How to Build Visual Consistency in Email Campaigns Across All Segments
Building visual consistency across all your email campaigns ensures your brand is instantly recognizable, no matter the message or the audience. It helps build trust, reinforces identity, and creates a smoother user experience. Create a Clear Style Guide Start with a style guide that outlines your brand colors, fonts, logo placement, tone of voice, and […]